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Natural, organic and sustainable skincare

What is the difference between natural and conventional skincare?

The main difference between natural skincare and conventional products are the ingredients that are used in both types of formulations.

Every skincare product is made up of two types of ingredients :

  • Those that form the base or excipient of the product (they form 80% of the product content ).
  • Additives that serve to give a texture, aroma, color or to preserve it (they make up the remaining 20% ).

Difference between natural skincare and conventional skincare


The vast majority of skincare products found on the market are formulated mainly with oils derived from petroleum (paraffins, Vaseline, silicone oils, etc.).

These types of ingredients cause momentary false hydration, since they create an occlusive layer on the skin, not allowing it to breathe, and because of this, the hydration of the lower layers rises to the upper layer, leaving the skin dehydrated where it needs it most, which is in the lower layers.

This dehydration ends up causing premature aging of the skin, since keeping our skin always well hydrated is one of the most important factors to avoid the appearance of wrinkles.

Natural cosmetics

At HOMO NATURALS, as a natural skincare brand for men, we do not use oils derived from petroleum in our formulations.

We only use the best quality vegetable oils and plant extracts.

The advantages of using vegetable oils are :

  • Its fatty acids are more similar to our skin, allowing a greater degree of penetration of the active ingredients. On the other hand, petroleum derivatives remain at the top and fail to transport nutrients to the lower layers of the skin.
  • They are rich in active ingredients. Vegetable oils contain vitamins, proteins, amino acids, phytosterols, etc. On the other hand, oils derived from petroleum, being refined, are inert, that is, “dead”, since they do not contain any nutrients for our skin.

Natural and ecological cosmetics for men



The main ones are:

In conventional skincare, synthetic perfumes are used that are very economical for the manufacturer.
At HOMO NATURALS we use only 100% pure essential oils, which are very powerful plant extracts with great principles for our skin (purifying, soothing, anti-wrinkle, etc.).


In addition, the sensory experience thanks to the aromatherapy of HOMO NATURALS essential oils is unforgettable.

On the other hand, synthetic perfumes are poor copies of essential oils that have lost 80% of their molecules and do not contain any active ingredients for our skin.


In conventional cosmetics, an endless number of synthetic preservatives are used that are increasingly controversial due to their implications on our health (parabens, BHT, BHA, triclosan, phenoxyethanol, ethanolamines...).
At HOMO NATURALS we use only naturally occurring preservatives permitted by organic certification bodies.


In conclusion, we can affirm that due to the composition of our products, HOMO NATURALS, as the first 100% natural men's cosmetics brand, is much more effective than any conventional brand.

Anti-aging cream for men with oily skin

Discover here all the products for men's skin care: facial care + body care

All our products also have Bio + Vegan certification by ACENE (Association of Spanish Organic and Natural Skincare).

Most of the plant extracts and vegetable oils we use are of certified organic origin, so that no pesticides have been used during the growing process.

Men's gift kit with shower gel and body cream

Sustainable Skincare

We are a sustainable skincare brand 100% committed to the environment.

Not only are our products 100% natural and free of very controversial chemicals for both our health and the environment, but our packaging is also sustainable.

Skincare for men

Products with sustainable packaging

Our containers are either made of glass, or 100% recycled plastic, or 100% recyclable plastic, to contribute to a circular economy and reduce our environmental impact.

Sustainable skincare
In addition, our biodegradable cardboard sunscreen stick (from sustainable origin with FSC certification) is the best zero-waste option for our marine ecosystems.
Biodegradable sunscreen