Most skincare products are designed for the needs of women's skin.

However, the skin of men is different from that of women due to its thickness, firmness and oily secretion apart from the stress we put onto our skin plus razor burn from the regular shaving.

That's why it is important to use skin care products that rehydrate quickly, protect our skin from the stress of shaving, and at the same time have the right texture that can be quickly absorbed by men's skin without making it too oily.

Men need to take care of ourselves with a grooming routine that is easy to follow. We have developed our 4-step facial treatment. Step 2 (Scrub) is to be used once a week only, and step 1, 3 and 4 (cleansing, revitalising spray and moisturiser) are to be used on a daily basis.

Each product comes with its step number, so the treatment is very easy easy to follow.

All of our products are formulated with 100% natural ingredients. They are therefore highly effective, nourishing formulas rich in active ingredients. 

Becoming well-groomed in a natural way is now easier than ever before.

Furthermore, razor shaving also stresses our skin, so it's important to use gentle and skin-protecting products only, in order to help our skin recover and stay always healthy.

Our steps number 1 (Extra Gent's) and number 3 (Cool Splash) have a dual functionality. On one hand we can use step 1 to cleanse our face as a Detox Facial Cleanser, and on the other hand, its creamy texture allows us to shave smoothly in the most gentle way for our skin.

Step 3 can be used both as a Post Shave Spray or as a Revitalizing Spray for all your face. Its natural active ingredients are an ideal vitamin boost for our skin.