Natural men’s skincare, made for men
At Homo Naturals, we create men’s skincare specifically designed for men’s skin: advanced formulas, rich in naturally derived active ingredients, crafted to deliver a premium experience in every step of your routine.
Born in Barcelona, we ship our men’s skincare worldwide. We also operate from logistics hubs in the United States, Mexico and Ecuador, allowing us to stay closer to our customers in each market. Our vision is clear: to elevate men’s face care, men’s body care, men’s intimate care and natural deodorants for men.
Why Homo Naturals was created
The story of the brand began with a real need. Robert, the founder of Homo Naturals, started experiencing skin concerns and realised that many of the products available on the market were not giving him the results he was looking for.
Through that process, he discovered the potential of botanical extracts, plant oils and ingredients rich in active compounds. But he also identified a clear gap: there were very few brands truly focused on men’s skin, and even fewer within natural skincare.
That led him to study dermocosmetics and cosmetic formulation in Barcelona and London, with the goal of creating something different: a men’s skincare brand with formulas that are effective, sensorial and rooted in natural ingredients.
What drives us
We never wanted to create just another brand. We wanted to build a line of men’s skincare that would live up to the expectations of men who value quality, formulation and the image they project.
That is why we work with one clear idea in mind: combining high-performance natural ingredients with textures that feel comfortable, lightweight and enjoyable to use every day.
Barcelona is where we come from
Homo Naturals was born in Barcelona, and we remain deeply connected to the city, to its way of understanding design, innovation and lifestyle. Even though our logo has evolved, our roots remain an essential part of who we are.
We are a brand born in Barcelona with an international outlook. From here, we develop and ship our products to customers around the world who are looking for natural men’s skincare, advanced formulas and a premium approach designed specifically for men’s skin.
Formulated for men’s skin
We create products designed around the real needs of men’s skin, with comfortable textures and formulas that fit naturally into a daily routine.
We work with botanical actives and naturally derived raw materials chosen for their affinity with the skin and their richness in active compounds.
We value efficacy, sensoriality and ease of use. Because personal care is also part of the image you project.
From one clear idea to a complete range of men’s care
We began by developing exclusive formulas for men’s face care, and over time we expanded the range to offer a more complete and coherent approach.
Today, our collection includes solutions for men’s skincare, body care, intimate care and deodorants, all guided by the same brand philosophy: quality, naturality, expertise and a premium experience.
Cleanser, scrub, revitalising mist, men’s moisturizer, anti-aging cream for men, serums and targeted solutions for a complete skincare routine.
Targeted products such as our eye cream for men, designed to improve the look of puffiness, dark circles and fine lines around the eyes.
We also develop solutions for men’s body care, as well as deodorants and men’s intimate care products.
Milestones that have shaped the brand
Our journey is not measured only in years, but in the decisions that have gradually shaped a stronger and more complete vision of men’s skincare.
Development begins
The work begins alongside chemists and pharmacists to create exclusive formulas focused on the needs of men’s skin.
Homo Naturals is born
The brand is launched in Barcelona with a clear vision: to create premium natural men’s skincare designed specifically for men.
New categories
The range expands with solutions for face care, eye care, body care, sun protection, deodorants for men and men’s intimate care.
A more complete vision
We continue refining formulas, textures and ingredients to offer men’s skincare that is increasingly more advanced and more coherent.
How we understand natural skincare
For us, natural skincare is not a trend. It is a way of formulating. It means choosing ingredients with purpose, seeking affinity with the skin and creating products that bring real value to a daily routine.
It is not only about what goes into the formula, but also about the experience it delivers: enjoyable textures, fast absorption, a refined feel and an aesthetic aligned with a premium lifestyle.
What we look for in every formula
- High levels of naturally derived active ingredients
- A comfortable and elegant user experience
- Genuine expertise in men’s skin
- A coherent approach across the entire range
- Visible results within a well-designed routine
We do not believe in isolated products. We believe in a method.
One of the ideas that best defines Homo Naturals is that skincare works better when there is coherence. That is why our range is not conceived as a collection of disconnected products, but as a system.
From cleansing to treatment, from a men’s moisturizer to an eye cream for men, every product is designed to fit within a clear, easy-to-follow routine aligned with the needs of men’s skin.
Frequently asked questions about Homo Naturals
Where is Homo Naturals from?
Homo Naturals was born in Barcelona. Our roots are an essential part of the brand and continue to shape the way we understand design, formulation and style.
What kind of products does Homo Naturals offer?
We offer men’s skincare specialised in the care of men’s skin, with solutions for men’s face care, as well as body care, deodorants and men’s intimate care.
Is Homo Naturals a natural skincare brand?
Yes. Our approach is based on developing natural men’s skincare with advanced formulas and a carefully selected range of naturally derived ingredients. Our products are certified organic and vegan.
Do you only offer facial products?
No. While men’s skincare and men’s face care are a key part of the brand, we also offer body care, deodorants, sun protection and targeted solutions for intimate care.
Do you ship internationally?
Yes. We ship our products to almost every part of the world. We also operate from logistics hubs in the United States, Mexico and Ecuador, allowing us to offer faster delivery times and a closer experience in each region.
A brand with conviction
Homo Naturals was born from a simple yet ambitious idea: to offer a men’s skincare proposition that combines advanced formulation, natural origin, a strong identity and a premium vision of personal care.
A brand born in Barcelona, with an international outlook.
Naturally derived ingredients selected with care, purpose and high standards.
Formulas created specifically around its real needs.
Textures, sensoriality and an experience that lives up to who you are.
Homo Naturals
Natural men’s skincare for those who want healthy-looking skin, a well-designed routine and products that match their lifestyle.